Microsoft Site Server Analysis

Hits Summary Report

This report shows server "hits" on an hourly and daily basis. Learn about trends over time as well as averages per day of week and hour of day. Use this information to plan maintenance or upgrades or alert you to the need for additional capacity to maintain an optimal user experience on your site.
Analysis date: 9/11/2005 6:50:36 AM
First date analyzed 6/26/2005
Last date analyzed 9/11/2005

Daily hit trends

Shows the hits for each day in the analysis period. Weekdays are shown as blue bars and weekends as red bars.

Daily hit statistics

Total hits	48,181
Average number of hits (all days)	628.92
% of hits (weekdays)	91.42%
% of hits (weekends)	8.58%

Hits by day of week

Shows the average hits on your site for each day of the week.

Hourly hit statistics

Total hits	48,181
Average number of hits (all hours)	26.21
% of hits (work hours)	71.37%
% of hits (nonwork hours)	28.63%

Hits by hour of the day

Shows the average hits for each hour of the day and the percentage of total hits per day during each hour.

Hour	Avg # of hits	% of hits
midnight	7.92	1.26%
1 am	5.22	0.83%
2 am	3.41	0.54%
3 am	3.73	0.59%
4 am	0.40	0.06%
5 am	2.53	0.40%
6 am	0.57	0.09%
7 am	3.59	0.57%
8 am	16.67	2.65%
9 am	54.65	8.69%
10 am	69.82	11.10%
11 am	64.26	10.22%
noon	27.24	4.33%
1 pm	36.37	5.78%
2 pm	62.76	9.98%
3 pm	41.09	6.53%
4 pm	49.25	7.83%
5 pm	43.42	6.90%
6 pm	23.81	3.79%
7 pm	19.12	3.04%
8 pm	34.64	5.51%
9 pm	28.93	4.60%
10 pm	19.58	3.11%
11 pm	9.92	1.58%
Avg	26.21	4.17%

Definitions

Hit	Any connection to an Internet site, including inline images and errors.
Request	Any hit that successfully retrieves content. Unlike hits, requests are related to content and user behavior. For example, if a user requests an HTML page that has three graphics files, the web server might make a log entry for the three graphics files, the HTML page, and perhaps add some lines for overhead. However, only one request is counted by Analysis.
Visit	A series of consecutive requests from a user to an Internet site. If your log file data includes referrer data, then new visits begin with referring links external to your Internet site. Regardless of whether or not you have referrer data, if a user does not make a request after a specified time period, the previous series of requests is considered to be a completed visit.
User	Anyone who visits your site at least once. If your log file data contains cookie data, users will be identified by their cookie . If your log files do not contain cookie data, a registered username is assigned to users. Or, if no registration information is available, users’ are identified by their Internet hostnames. Many organizations use Internet gateways, which mask the real Internet hostnames, so user counts may be conservative for those users identified by their Internet hostnames.
Organization	A commercial, academic, nonprofit, government, or military entity that connects users to the Internet, identified by an entity’s Internet domains. Microsoft Site Server Analysis groups together all domains registered to the same organization as one organization. If a domain is unavailable in the database, one Internet domain is used to identify one organization.
Request duration	The time between two consecutive requests in the same visit.
Visit duration	The time between the first and last request of a visit. This time does not include how long users viewed the last request of a visit.
Ad request	An opportunity to deliver an advertising element to a Web site visitor. An ad request is a measure of the "active technology" that requires the user to interact with the site before a new advertisement will appear.
Ad click	The opportunity for a Web site visitor to be transferred to a location by clicking on an advertisement, as recorded by the server.
Ad click rate	The percentage of ad requests that resulted in an ad click.
Geography	The continent, country, region, state, city, and zip code are based on an organization's Internet domain registration. Only Internet domains found in the Analysis database are included in region, state, city, and zip code analyses. Each Internet domain is associated with only one zip code, so all users from a domain used in multiple locations are considered to be at one location.

This report was created using Microsoft (TM) Site Server Analysis.